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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

According to FlipMyFunnel, companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel. ABM and Revenue. Generate more revenue. Grow faster.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

According to FlipMyFunnel, companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel. ABM and Revenue. Generate more revenue. Grow faster.

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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. A good example are ReachForce and InsideView.

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Scaling every stage of your ABM Program with Insight

Business Brainz

The importance of insight at every stage of the funnel is undoubted. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. It is reported that 63% of purchases now have more than four people involved compared to 2017 where 47% were involved.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. The company’s Revenue Modeler report defines customer journey stages and monitors how potential customers move through the funnel.

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