Remove funnel

B2B Memes

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Does Danger Lurk in the Language of Social Media?

B2B Memes

But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial.

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. What was the pivotal moment that shaped how you view the post-print era?