PureB2B

MARCH 28, 2022

That keeps your buyer engaged with the variety of solutions you offer and (should) eventually funnel them down to providing you with some personal information, usually by filling out a form. Intent Data. There is a major gap in B2B marketing when it comes to the agility and usefulness of the database.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

6sense

MAY 9, 2017

The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments. This predicament has left marketers in a place where they’re only able to track, measure and derive data value from less than 10% of their spend.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

6sense

NOVEMBER 3, 2015

a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. Predictive intelligence is giving B2B companies better visibility into their buyers. What does the future hold?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Heinz Marketing

JULY 9, 2021

Marketers are having to get creative to do this and content amplification is a way to do so because of the different methods and strategies available. Fuel lower funnel conversions: purchases, App downloads, video views, and more. Cons: Not very appealing learning curve in comparison with other marketing tools.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. So you can succeed.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

JULY 17, 2017

And if you’re on a B2B sales or marketing team, you are too. Because at a time when the whole world is going digital, the technology you need to reach and engage in-market buyers is right at your fingertips. Get the full Wave report to see how predictive analytics can help boost your B2B sales and marketing program results.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Advertiser.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JANUARY 5, 2023

Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. Email marketing. Programmatic display advertising. Video marketing. Paid social / Social media marketing. Align Sales and Marketing teams. Paid search / PPC.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52