Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
B2B Marketing Savvy
AUGUST 4, 2009
Enjoy the read, please subscribe to my RSS feed , or. Instead of providing a bridge to fulfilling needs … a sort of how can I help you offer … there’s hyperbole of the basest sort. Am I practicing public relations principles or press agentry? Take the humble news release as a ghastly example. Where is the relationship building?
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