Biznology

SEPTEMBER 12, 2019

It feels sometimes like the tech is focused on helping marketers “make it up on volume”. Connecting marketing data to the things that happen downstream — sales, fulfillment, support — is another one of the promises of the marketing technology revolution. Only then can data and tech help make the business outcomes better.

Marketing Automation Services 91

Marketing Automation Services Top of Funnel API Fulfillment 91

Biznology

JUNE 25, 2014

Have you obsessively counted characters for the title of your post, and then rushed to try to produce a graceful composition fulfilling your title’s promise? Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money. Most are utter rubbish.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

MARCH 28, 2013

Hubspot promotes it. In B2B, pull marketing generally means making yourself visible, or being helpful, and hoping that people will get the idea that they should visit your website or otherwise reach out to find out more about you and your offerings. Outbound is bad,” she said. Well, I guess her feeling is understandable.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80