KoMarketing Associates

MAY 3, 2018

Behavior >> Frequency & Recency >> Count of Sessions. With long research timelines for prospects and multiple digital touchpoints, these reports allow you to see all of the conversion contributing marketing channels and content. Behavior >> New vs. Returning. Multi-Channel Funnels -> Path Length.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. This is the stage where the content of your messages and the frequency of your ads can shift to a conversion strategy.

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Albacross

JANUARY 19, 2022

You may have a lot of data: session duration, ICP criteria, and every touchpoint with accounts that you’ve stored in CRM. Recency: When is their last visit to your website? Frequency: If an account has checked your website several times within a week, what are you waiting for? But nothing is as simple as that.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Martech Advisor

DECEMBER 6, 2019

This helped them to identify multiple touchpoints to deliver these products and attractive promotions with ease of access so that parents didn’t buy competitor products. Average frequency purchase rate: The next step is to calculate the frequency of the customer’s visit to a location in a week.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Digilant

FEBRUARY 21, 2023

A retargeting campaign is an excellent opportunity to create a touchpoint specifically built based on the customer’s previous behavior. Which consumers are highly valued, and how can you prioritize specific touchpoints? Implement proper frequency caps. Which customers have recently made a purchase?

Ad Frequency 52

Ad Frequency Funnel Advertising Advertising Agencies Allocation 52

Hubspot

NOVEMBER 7, 2023

Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback. For example, Vellacott’s team focuses on specific page views of conversion-based content, frequency, and recency of page views.

CRM 70

CRM Sales Management Work Management Marketing Management 70