frequency Product Related Topics 
Chris Koch
MARCH 12, 2010
Product leadership. These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. The good news is that we may look back on social media as the movement that made high levels of customer intimacy as achievable as product quality seems today. Intimacy through content.
Chris Koch
JANUARY 8, 2010
Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.
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Chris Koch
AUGUST 21, 2009
Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. A calendar helps marketing plan out the frequency and focus of its output. Here are my thoughts on the big pieces.
Chris Koch
AUGUST 21, 2009
Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. A calendar helps marketing plan out the frequency and focus of its output. Here are my thoughts on the big pieces.
Chris Koch
FEBRUARY 5, 2010
It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. It presupposes that we have something to talk about besides our products and services. A calendar helps marketing plan the frequency and focus of its output.
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