B2B Marketing Traction

MARCH 8, 2012

” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Certainly a company website is one of the most critical brand touch points. Make sure your website likeable, conversational and engaging, not static and full of business-speak.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. Forrester Web Analytics Report for Enterprise from WebTrends. It’s always been important to track and report marketing results.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100