B2B Marketing’s Measurement Problem
Digital B2B Marketing
APRIL 2, 2013
All existing marketing performance will need to be updated, triggering an extended period of testing in order to determine the most effective tactics based on the new measurement. The image is Forrester’s reimagined sales funnel. It is a complex sale, but most B2B companies will continue to use their simple measurement.
100 
Let's personalize your content