Why your marketing to CIOs may be irrelevant—and what to do about it
Chris Koch
AUGUST 7, 2009
That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. When I was at CIO, I was very frustrated with the findings from our State of the CIO survey because they were relentlessly identical from year to year. CIOs are not all the same. We came up with some interesting insights.
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