ClearVoice

JULY 7, 2023

Understanding Audience Segmentation Audience segmentation is the process of identifying subgroups within your target audience. According to campaign monitor, segmented email marketing campaigns increase revenue by 760%. You may base these segments on behaviors or characteristics. Do users like options A or B better?

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

PathFactory

JULY 18, 2022

Why you need to use b2b content personalization to micro-personalize your website. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Why attempts at website personalization are failing today’s buyers.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Terminus

JULY 28, 2017

This is complemented by strategic personalization, such as adapting content to fit their needs, running targeted account-based digital ads , and using website personalization. It’s the reason less than 1% of leads become revenue, according to Forrester Research.

Account Based Marketing 31

Account Based Marketing Tactics Demand Generation Planning 31