Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.
Online Marketing Institute
JUNE 18, 2009
0.1 - B2B online communities will have about 1/10th the active participants of a B2C community at comparable traffic volumes - but participation rates are all over the map. However, don’t confuse traffic and behavior with value to your business. Keeping track of traffic, leads, revenue, etc. More leads? Raising awareness?
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Online Marketing Institute
NOVEMBER 2, 2009
Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you.
WebMarketCentral
DECEMBER 9, 2009
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.
Webbiquity
JANUARY 10, 2010
Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. Top 25 Social Networks by Navel Marketing.
Convince & Convert
MARCH 3, 2010
Forrester Research shows that from 2009-2014, U.S. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.
Adobe Experience Cloud Blog
JUNE 13, 2010
This social landscape infographic offers a compare and contrast grid of the top social media sites and how they rank among customer communication, brand exposure, traffic to your site and SEO. Good, better, best is a mantra we can all live and learn from in B2B marketing. Buzz coming in last. Visualizing Facebook. Who Participates Online.
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