Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Martech Advisor

OCTOBER 18, 2019

.” So, what do word of mouth (WoM) and going viral mean in this context? This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities.

Practices 43

Practices Examples WOM Media 43

B2B Marketing Zone Posts

JULY 7, 2010

The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Argentina; USA v.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40