Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Effective Marketer

MAY 27, 2015

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. Out of it may come a battle card but the battle card I’m talking about in this post is something created specifically to position your product against a competitor’s.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hubspot

SEPTEMBER 7, 2016

You are competing to position yourself through your custom content as a relevant source that can help them overcome their challenge. You need to evaluate how well your competitors are positioned to covert website visitors to leads or customers, and how that compares to how well you are positioned on your website.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28