Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Effective Marketer

MAY 27, 2015

If you don’t subscribe to Gartner, Forrester or other analyst organization then getting the reports is more difficult but not impossible as vendors mentioned in the report will showcase the document on their websites and allow people to download for free. Youtube can be a good source of information to catch product demos and reviews.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hubspot

SEPTEMBER 7, 2016

This information is then stored in a contact database and used for email follow-ups. Such as whitepapers, case studies, eBooks, buyer guides, videos, webinars, podcasts, infographics, use cases, kits, presentation decks, etc. 3] Forrester. [4] 4] Forrester. [5] High-Value Content Offers. 1] BIA/Kelsey. [2] 7] Gartner. [8]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28