Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” The Crystal Knows “type” is based on the familiar DISC personality framework. Website personalization: Talk about the arrival of one-to-one marketing communications.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Terminus

JUNE 15, 2021

We are uniquely positioned to grow internationally, and we’re already serving an amazing class of customers internationally. This better positions us to help even more companies rapidly improve how they go to market to drive exceptional customer experiences. Terminus pioneered the account-based transformation. Oh, One More Thing!

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Heinz Marketing

JULY 2, 2018

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Terminus

JULY 28, 2017

1:1 ABM (also called a strategic account or named account strategy) is the traditional “Mad Men” approach to winning business, in which an ABM team is focused on a strategically selected handful of high-value accounts — usually between one and ten at a time — that warrant a highly personalized approach to ABM.

Account Based Marketing 31

Account Based Marketing Tactics Demand Generation Planning 31

The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

According to Harte-Hanks, “The key for marketers and sales people, of course, is to stake out a strong position early in the process, maximize influence through effective targeting and message delivery, and make an impact on the decision-makers before it is too late.&# Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Single Grain

FEBRUARY 12, 2020

If a company doesn’t provide personalized, speedy and efficient service across all customer interaction touchpoints, the overall customer experience suffers. These three factors will play a deciding role in creating the much-needed (and expected) positive customer experience. There’s a new approach on the rise:hyper-personalization.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98