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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. 40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs. Big M&A Month-.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. 3) Remember that blogging isn't just for marketers.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. Dig right in!