Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

ClickZ

AUGUST 27, 2020

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Knowing how you can build a promotional stack that integrates with broader martech is essential. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

PathFactory

JUNE 28, 2023

The idea for this post came from seeing the cool things our beta customers were doing when helping us test our now available “Templated Experiences” feature, built to help marketers scale compelling, beautifully designed, personalized web experiences for (initially) ABM use-cases. Things quickly went beyond ABM, so let’s get to the list!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. Identify any opportunities to simplify and personalize the experience on those pages to increase their performance. Interested in learning more?

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Help salespeople develop their personal brands. ” Yikes. Like this post?

Tactics 137

Tactics Video Marketing B2B Forrester 137

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Which was an interesting statistic no doubt for many of us in business today.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hinge Marketing

APRIL 17, 2019

It allows firms to simultaneously personalize and scale their marketing programs. Forms, landing page, & microsite creation. Marketing automation platforms, on the other hand, are built to deliver, accelerate and scale marketing program — making each touch more personalized and focused. Lead scoring and management.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93