Remove social-network

Customer Experience Matrix

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

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Collapse of Civilization Makes Marketers' Jobs Harder

Customer Experience Matrix

All four measured institutions (business, media, government, and non-governmental organizations) took similar hits, although government fell the most. You won’t be surprised to learn that concerns about fake news and social media are especially prominent. The social implications of all this are sadly obvious.