Software Buying Has Changed: Are You Ready?
The ROI Guy
APRIL 5, 2018
This according to Gartner’s latest research on tech buying trends. So as a sales and marketing professional, what impact should these findings have on your strategy and efforts? ADVICE: To be successful, you can’t wait for the RFP. According to Forrester a full 74% of the deals go to the first sales rep that adds value.
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