ClickZ

AUGUST 27, 2020

Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates. According to Forrester Research , marketers are increasingly turning to intelligent chat to support their sales efforts and respond to questions during such an unpredictable era. Times have changed.

Marketing AI 111

Marketing AI Work Management Resource Management Marketing Management 111

Outbrain

JULY 10, 2019

Make sure your web designer organizes the site navigation, menu options, product categories and tags with a consistent color scheme and imagery, ensuring users know exactly where they’re going when they click on a link. Savvy online shoppers know to look for that – and the lock icon – before making an online purchase.

Lock-In 37

Lock-In Word of Mouth Trust Marketing Paid Search Agency 37

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Martech

MARCH 30, 2022

Nick Barber , senior analyst at Forrester, calls these Agile CMSs: “With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.”. Today’s CMS needs to drive content to wherever the user is. Estimated reading time: 10 minutes.

Digital Asset Management 89

Digital Asset Management Enterprise Management CMS Development Work Management 89

Martech Advisor

OCTOBER 15, 2019

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52