The Buck Stops at the CEO for Account-Based Marketing
Terminus
MAY 24, 2017
When it comes to generating leads vs. account-based marketing, the buck stop at the CEO. ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth. Click To Tweet.
Let's personalize your content