B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. By Matt Heinz , President of Heinz Marketing.

Top of Funnel 85

Top of Funnel Lead Scoring Lead Ranking CMO 85

Convince & Convert

FEBRUARY 10, 2010

. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. Instead of watching the inbound leads rack up from your content, all you’re left with is a group of target prospects with an “it’ll never happen to me” mindset. FUD Problem #4: The Long-Term Outcomes.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

The ROI Guy

NOVEMBER 4, 2010

Research has revealed that buying cycles have changed dramatically through the Great Recession, as: 62% of technology vendors need more leads in order to generate the same amount of sales; 72% indicate an increase in buying cycle time over the past 6 month, while the buying cycle timeframe has increased over 10% in the past 12 months.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Metadata

FEBRUARY 22, 2021

I didn’t actually know at the time, but later on, we were able to see the LinkedIn data. I think our one big compelling point, we’ve been working [Forrester] for years. I think, especially if you’re selling into the SMB world, there’s rarely a lightning strike that just ignites everything.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100