Adobe Experience Cloud Blog

MAY 7, 2013

Anne wrangles words as a marketing content specialist for MarketStar. Now that I got that confession out of the way, let’s admit it: Lead nurturing is not easy. Nurturing practices vary by company, industry, and buyer persona. You’ve seen the topic in countless blog posts, webinars, white papers – you name it.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Oktopost

OCTOBER 8, 2023

Then you can use the sales enablement content provided by your marketing team, such as blogs, one-pagers, videos, or webinars, to follow up with engaging materials related to their interests. This will allow you to re-engage leads without the need to hassle your prospects for more meetings just to stay on their radar.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Salesforce’s State of Marketing. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Vidyard

MAY 18, 2018

Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition. EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Lead Nurturing Is…. Oh, and the next time someone asks you, “what exactly is lead nurturing?”

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

NuSpark Consulting

NOVEMBER 6, 2015

In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward. Lack of planning for marketing automation is widespread.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. ebooks, webinars, kits, etc.)

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Let's face it: those middle child leads deserve some attention, too! Stats to Set the Stage for Lead Nurturing. 1) 50% of leads are qualified but not yet ready to buy.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Sales and marketing today both work tirelessly to generate more leads to hit increasing revenue goals, but those leads aren’t translating into customers.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Mailmunch

APRIL 26, 2021

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hubspot

MAY 4, 2010

Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead.

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Practices Lead Scoring 28

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Hinge Marketing

FEBRUARY 2, 2016

For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? Good marketing and business development professionals will tell you that it’s about being relevant and demonstrating how an agency’s problems can be solved by firm expertise. Is the firm visible?

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Keep these leads on the back burner. Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. They have downloaded an eBook, signed up for a webinar, or requested more information. Lead Nurture.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40