Remove Forrester Remove Lead Generation Remove Statistics Remove Trade Show
article thumbnail

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

article thumbnail

12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing. How do you do that?

Trends 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. Brian Carroll , Executive Director, Revenue Optimization at MECLABS shared some very compelling statistics in his response: There are three types of lead nurturing programs that every marketer should take full advantage of: 1.

article thumbnail

The Customer Journey Starts Here

GreenRope

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. If you aren’t using social media, please do. Published articles.

article thumbnail

The Customer Journey Starts Here

GreenRope

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. If you aren’t using social media, please do. Published articles.

article thumbnail

The Customer Journey Starts Here

GreenRope

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. If you aren’t using social media, please do. Published articles.

article thumbnail

The Customer Journey Starts Here

GreenRope

To make things less complicated, let’s take a look at some of the different tactics for generating awareness. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. If you aren’t using social media, please do. Published articles.