KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KEO Marketing

MARCH 30, 2017

When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Email marketing is still a top-converting method of effective lead generation. Content marketing generates three times as many prospects as outbound marketing but costs 62% less.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Only B2B

JUNE 19, 2023

Implementing BANT Lead Qualification: Implementing BANT lead qualification requires a collaborative effort between sales and marketing teams. It is essential to align B2B lead generation efforts with BANT criteria. BANT Lead Generation Strategies: To generate BANT qualified leads, businesses can employ various strategies.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. You can find an overflow of statistics. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. Getting your lead to move from warm lead to closed-won business, however, will require an ongoing commitment to patience. . Committing to Lead Nurture.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Automate Repetitive Tasks, Focus on Selling. Offer Better Coaching.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Source : Forrester Research. Tags: Modern B2B Marketing b2b marketing B2B social media b2b statistics.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Whether it’s increasing lead generation, improving customer engagement, or driving sales, having specific targets is crucial.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile: @Forrester. Followers: 247K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Chief Marketer’s Annual B2B Lead Generation Survey. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Digital B2B Marketing

APRIL 2, 2013

Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. Measure the impact of your overall marketing mix using sophisticated statistical models.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. They were responding to the insights from a data-driven strategy called “sabermetrics.”. Sabermetrics had been around for a few decades already.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? The Lead Management Framework TM. The Lead Management Framework TM.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form. It would be weird.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. The above statistics clearly reflect how ABM maturity and B2B Sales are Intertwined. Robert Hollier, Director of Consulting and CoE at MomemtumABM defines account-based marketing as follows: “ABM is not just getting quick results.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

LEADership

MARCH 31, 2015

The Marketing team reports in daily to Sam with statistics on how many new Likes they got on Facebook for their top-selling products, how many new inquiries (not necessarily leads) were generated through the website asking for free demos, and other quantitative performance indicators like that. There are studies to verify this.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. New Rules of Lead Generation by David Scott.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. New Rules of Lead Generation by David Scott.

Training 48

Training Demand Demand Generation Agencies Planning 48

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Lead Generation. In short: Using live chat is a great tool for lead generation.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. VWO) User-generated content increases conversions by 8.5%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Of your high school or college friends, how many were into mathematics and statistics?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Lead generation now requires an understanding of new channels and changing buyer behavior. Everything from instant notification when prospects are clicking on your landing page, to alerts when they open their targeted emails will keep your sales force ready for real time interaction with leads.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Launch Marketing

MAY 8, 2018

As highlighted in this ZoomInfo article which lists various marketing & sales statistics, aligning sales and marketing leads to 38% higher sales win rates and can help your company become 67% better at closing deals. Also discussed during the panel was the importance of achieving alignment between your marketing and sales teams.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

KoMarketing Associates

JANUARY 18, 2018

55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. In order to rationalize increased spend on content marketing, B2B marketers need to quantify its worth. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. Generation X (39 – to 53 – year-olds) watch more than 1.5 YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

LEADership

AUGUST 13, 2015

supported by statistical evidence of this trend. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. A neglected, ignored or badly treated customer is a sitting duck for your competition and a serious threat to your customer retention and B2B lead generation efforts. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. What’s Wrong with Your Lead Generation and Nurturing Processes?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. The trick is to learn how to use all its power. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Valasys

FEBRUARY 10, 2020

According to Forrester , experience-led companies have 1.6x Companies can perform market analysis such as SWOT & PERT to statistically infer where they are placed in the market in terms of capturing the sentiments of their customers. higher brand awareness, 1.5x higher employee satisfaction, and 1.9x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). 3) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. Source: Forrester Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Number of leads?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The article cites one of our favorite statistics in its intro -- that leads generated through social media and content cost half as much as leads acquired from outbound marketing.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28