Biznology
SEPTEMBER 30, 2015
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. Apparently little has changed in two years.
Golden Spiral
MARCH 10, 2022
In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. A Statistic to Cite. What statistic do you want your prospects to remember most? Rightly used, numbers can move your business forward.
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Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The chart shows that Internet has more than doubled since 2004 and nearly caught up with TV.
thePoint
APRIL 4, 2019
Research by GrowthPoint, at a recent B2B manufacturer trade show, revealed that around 33% of the companies surveyed don’t even attempt to track lead follow-up, and another 33% of them simply rely on salespeople to manually send them information. Forrester Research) It is the “build it they will come” approach.
Online Marketing Institute
NOVEMBER 1, 2010
Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. Tim Harmon will likely publish on this data.) " in the marketing mix.
Marketing Insider Group
DECEMBER 1, 2021
A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Here’s an impressive statistic: 85% of people trust content made by other users. Live stream from your booth at a trade show. Or, show something from the field if that’s applicable to your brand.
ViewPoint
MAY 5, 2015
In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.
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