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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

This can include an array of out-of-box ideas such as direct mail ideas, personalized videos to LinkedIn InMail campaigns & much more. . According to a report by Forrester, B2B marketing teams allocate more budgets to in-person events than any other form of investment. .

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

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How Many Blog Posts Should a B2B Company Publish Per Week?

Valasys

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Blogging is of high importance for brand discovery as well as for the lead generation.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

LinkedIn proclaims that the marketers who aren’t exploring their alternatives within the programmatic advertising realm might soon be left behind of those who are using it already in one way or the other. The particular need to introspect & improve their programmatic advertising tactics in the following three departments: a.

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10 Interesting Digital Marketing Stats

Navigate the Channel

3 More than 86% of B2B marketers use LinkedIn to drive sales. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. # Are you concerned with lead generation, or do you want online visibility and good search results for brand awareness?

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