interactive Forrester Related Topics 
Sales Engine
MARCH 31, 2016
As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. The tricky part is that you will have hundreds, maybe thousands, of customers interacting with your brand.
Sales Engine
AUGUST 23, 2016
In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. What’s making it so difficult is that this middle-of-the-funnel engagement is that it still requires a one-to-one interaction. That interaction, however, must be approached differently.
Sales Engine
OCTOBER 8, 2015
In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. What’s making it so difficult is that this middle-of-the-funnel engagement is that it still requires a one-to-one interaction. That interaction, however, must be approached differently.
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