Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. WPP’s groupm estimates in its Interaction: Addressable, Searchable, Social and Mobile study (via MarketingCharts) that interactive media’s share of total advertising is 14% in North America and 13% worldwide for 2008.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

DECEMBER 27, 2010

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. . - vendor strength , which assesses a vendor’s current and future business position. This is a combination of company size, client base, and financial resources.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JUNE 17, 2019

It also doesn’t hurt that Forrester issued its first CDP wave this week, that Dun & Bradstreet just bought CDP Lattice Engines , and that Martech Advisor’s Talking Stack podcast devoted an entire session to the topic (humble-brag disclosure: I’m a panelist on Talking Stack).

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209