Do Your Website Visitors Feel Like They’re on Another Planet?
B2B Marketing Traction
MARCH 8, 2012
” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points. Once they’ve landed on your home page, is there a way for them to interact? Certainly a company website is one of the most critical brand touch points.
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