Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. Enhancement of leads with firmographic data and (North America only) business emails. What Precision Social does.

Advertising Channels 90

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 90

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers want independent validation of how a product is going to work,” explained Vinay Bhagat, CEO of TrustRadius. Are they accessing pricing data?

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

Madison Logic

AUGUST 2, 2023

With data-driven ABM, you engage with an account at a level that demonstrates empathy in a way other B2B tactics don’t. According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. It shows that your brand is empathetic to its customers. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. A bit scary – but clear validation that this technology was moving from early adopters to early majority on the adoption curve.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Likewise, solutions like Uniphore Q empower online sales meetings by validating a buyer’s sentiment toward offers and value propositions in real time with a shocking 99.83% accuracy.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . Three Ways to Classify ABM Data .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Strategic-IC

OCTOBER 12, 2021

Validate your account list?. Whether you’re targeting a One-to-many, One-to-few cluster, or a single account on a One-to-one basis, selecting and validating your account list is the essential first step. Remember that your ABM target list should be dynamic as you promote and demote accounts based on the latest data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Inbox Insight

NOVEMBER 13, 2018

This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester). As well as putting your message in front of new audiences, influencer marketing can help validate that message. Audience goals and intent data. Paid media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Full Circle Insights

JANUARY 10, 2023

The Forrester B2B Revenue Waterfall is a popular framework for B2B marketers who are using an account-based marketing (ABM) strategy. Detected: At this stage, marketing uses intent data to identify target accounts that are showing interest by researching topics related to the company’s products or services. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Full Circle Insights 52

Heinz Marketing

FEBRUARY 21, 2022

The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies. Now I can take it to the economic decision committee and say, this is how Forrester has validated across four different customers, the gains that we’re talking about.”

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ideal Customer Profiles 98