Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Intent data : Determine which accounts are in-market for the products you sell.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Albacross

NOVEMBER 4, 2021

And 62% of B2B buyers can make their purchase selection solely based on digital content. Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. But how do you deliver the level of personalization that buyers expect while balancing increased data privacy and security requirements?

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. The digital cues and footprints (also known as intent data ) left by buyers help us understand who they are, where they are in the buying journey, and what kind of content and messaging is most valuable to them.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

6sense

DECEMBER 1, 2021

We refer to this world of anonymous buyer intent data as the Dark Funnel. Where this data pairing is even more powerful is in the context of B2B purchases driven by buying teams , i.e. when lots of similar footprints head in a common direction. Third-party data collectors. Clueing Into Buying Teams.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. In addition, companies that use these tools to collect and analyze consumer data will need to ensure privacy is paramount.” — Vito Vishnepolsky, founder and director of Martal Group.

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. The competition for B2B customers is becoming increasingly fierce.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52