Forrester Information Marketing Mix Wikipedia 
The ROI Guy
FEBRUARY 10, 2015
Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.
B2B Marketing Zone Posts
JULY 7, 2010
Is Your B2B Marketing Content a Filter or a Vortex? Marketing Interactions , June 10, 2010 The amount of information available is staggering. marketers and business owners. This information can empower businesses to better understand and leverage this simple yet powerful platform. The power of a great story.
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