Forrester, In-market Prospects, Relevance and Trends

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Forrester

In-market Prospects

Relevance

Trends

Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI

Marketing AI B2B Sales Personalization Paid Search Agency

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

B2B Marketing Zone

Add a Personal Touch to B2B Sales with Artificial Intelligence

Content + Intent Data: The Rise of First-Party Data

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