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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K More than 100 million users access Facebook through their mobile phones. Deciphering Shady Social Media Stats by Social Implications. goes to Facebook.