The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.
The Effective Marketer
MAY 9, 2011
Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.
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The Effective Marketer
MARCH 9, 2010
What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.
Hubspot
JANUARY 3, 2012
Check out HubSpot's webinar page and ebook page as examples. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Connect with HubSpot : To create targeted variations of your 'Products' tab, check out this detailed guide. What are we missing?
Hubspot
MAY 15, 2015
You go to the same trade shows and speak at the same conferences about pretty much the same things. When Velocity lost Ryan Skinner, a beloved account director, to Forrester (where he’s now very happy), we could have done the normal thing and issued the standard press release to "wish him well in his future endeavours.".
Martech
SEPTEMBER 21, 2021
Leads are captured from a variety of sources that feed the marketing automation database, including (but not limited to) website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists. Click here to download! Why do you need a marketing automation platform?
Valasys
MAY 29, 2020
According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.
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