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The Best Marketing Conferences of 2020

Marketing Insider Group

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry.

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). Marketing Grader from HubSpot can tell you. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. What do the numbers tell us about the importance of SEO?

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

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Inbound Marketing Goes Global

Hubspot

In fact, after a very fragmented beginning for social media in Europe, with geographical divergence in the popularity of varied platforms like Bebo, MySpace and ASmallWorld, Facebook is emerging as a leader across the continent. u can't make them come to you.” Very solid!”

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Top Marketing Conferences in 2018

Brandpoint

This year featured more in-depth sessions and workshops on digital trends. Host: HubSpot. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York. ” Check out Forrester’s consumer marketing forum in New York.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.