Forrester Google Research Salesforce.com Statistics 
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. Measure the impact of your overall marketing mix using sophisticated statistical models. The buying process may take 12 to 18 months.
Hubspot
APRIL 3, 2012
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 4) Leverage lead generating and lead nurturing tools.
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