'If you only read 10 B2B Research Papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and thoughtful, helping you to capture the ‘Holy Grail’ of marketing – more sales opportunities and more closed deals at a lower cost! Research conducted by the Marketing Leadership Council in partnership with Google. Sheryl Pattek et al; Forrester. B2B Internet Statistics Compendium. B2B Marketing Leaders Research. The freebies…. The Digital Marketing Evolution in B2B Marketing. Lead Generation Marketing Trends. MORE >>

No one makes a million dollar decision based on one white paper, one email or one Google search. Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The image is Forrester’s reimagined sales funnel. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. Your Turn. MORE >>

Well, for one thing, we’ve all heard the statistics that multichannel customers are more profitable than single channel customers.  Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer.&#   Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. Hopefully, by experimenting with multichannel marketing campaigns, you will begin seeing some of the ROI improvements mentioned by Forrester. MORE >>

Forrester’s research article titled Marketing Mandate:  Connect the Dots ,  recently called out “integrated marketing as a good thing that rarely happens.”  I often cite the statistic from Forrester that more data was created last year than in the history of the world up until now.  Resources: Forrester Research:   Marketing Mandates:  Connect the Dots. Forrester Research:   Organizing for Interactive Marketing. Post on Google Buzz. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. MORE >>

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Post on Google Buzz. Adoption soared. 85% of Inc. Mistakes were made. MORE >>