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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Infographic: Social Media ROI Statistics by Digital Buzz.

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer.

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16 Enigmatic Business Blogging and Other Marketing Stats


First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. But apparently not. Meghan M. Stratabeat ). 2.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Statistics. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Twitter Statistics. SEO Statistics.

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Count me in.

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

No one makes a million dollar decision based on one white paper, one email or one Google search. Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The buying process may take 12 to 18 months.

This is the week that was in B2B: It’s back in business

Earnest about B2B

Cool video statistics of the week. Like the fact video is 50 times more likely to get organic page ranks in Google than plain text results (source: Forrester). There you go research is full of contradictions). B2B B2B marketing B2B Statistics Buyer psychology Content marketing content marketing Summer is well underway. Marketing science lesson of the week. We did.

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Since then, this particular research has been referenced countless times in different pieces of online content: While content creation is easier when you simply repost already existing information, if you do this, it has a negative effect on your campaigns. Do original research.

11 reasons SEO is a science; 14 reasons it’s an art


If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 reason people come to your website (source:  Forrester ). Volume of search for any keyword and key phrase can be easily known with tools the the  Google Keyword Planner  and  Wordtracker. Demand for those keywords, if it is increasing or decreasing over time, is measurable through  Google Trends.

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Why You Should Question Most Video Marketing Stats You See


At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. Look, here’s legitimate research that supports our business model.

18 of the Best Content Marketing Strategy Guides of 2013


The number of Google searches for the phrase have increased 400% since January 2011. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. But where does one begin?

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Discover Where Your Competitors Are Beating You Online


Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Every company has competitors. Why is this so important? Content Evaluation. Forms.


70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics? According to research from Gleanster , about half of leads aren’t ready to buy after an initial conversation. adult.

Best Twitter Tips, Tools and Tactics of 2011


The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. More than 80% of U.S.

Focusing on your Klout score is detrimental to your business

Confluent Forms

Focus on what we've advised you to focus on: running your business, publishing quality content , and using the tools you've set up to engage your audience to the best of your ability in the forums that make sense for you (whether they are Facebook, Google+, blogs, etc.). By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. 85% of Inc.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. I'd pick original research, personalization and interactivity. Strategy.

11 Must-Subscribe Marketing News Blogs and Websites


eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. 3. The Official Google Blog ( Subscribe via RSS | Subscribe via Email ): Be notified of the latest Google news from the powerful search engine giant. 9. Are you one of them?

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule. Promote your event by running a contest.

Digital Marketing Glossary, Part 1

Marketing Action

AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Google’s famously has more than 200 major components. Good personas are created through researching your best customers, and represent a target group large enough to be important in a marketing plan. Statistics from ). Guilty as charged. Here’s Part 1, A through D. that have value.


Is Your Social Media Strategy Dynamic?

Marketing Action

What’s even more interesting is that virtually all your buyers – whether you’re B2C or B2B – are using it as well, often for research into purchasing decisions. Recently writer Belle Beth Cooper penned a fascinating article for the Buffer blog, “ 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy, ” which also ran on Fast Company. So there they are.

B2B Marketing Videos and SEO


There are tons of statistics proving that online video is an excellent SEO tool. For example, here''s one from Forrester Research: "You are 53 times more likely to land on the front page of Google with a video than with text." Publishing quality content (useful and relevant to your clients and prospects) on a regular basis, and optimizing that content so it gets found in search engines, is one of the most cost effective marketing strategies for B2B vendors. Videos can be an extremely effective tool for driving traffic to your blog, landing page or website.

The Sales Game Has Changed: Here's How to Adapt


It also helps you generate better visibility; my own blog has more than 800 articles, so it becomes more and more likely, with each passing day, that one of my articles will turn up in somebody’s Google search results on queries related to my industry. 4) Leverage lead generating and lead nurturing tools. How the Sales Game Has Changed. The result? The result? The result?

Best of 2009: Social Media Marketing, Part 1


Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Noting some statistics on the explosive growth of online video, David L. ROI Is Dead by StraightUpSearch.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that. In Google Analytics look at Traffic Sources > Keywords.

Best of 2009 (So Far): Social Media Marketing, Part 3


How are b2b buyers actually using social media in their research and buying decisions? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Social Tagging

Social Media Dos and Don’ts for Realtors


simply give buyers basic demographic statistics and perhaps some flowery language about the area. Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. Solicit and gather feedback through informal polls or via free services like TweetBeep or Google Alerts. Yet most real estate blogs.

Data Mining for B2B Marketers

B2B Marketing Confidential

tend to try to bucket things in terms of actual business value delivered, not in the Forrester or Gartner terms of the day. Data Mining is different from simple Statistics in a couple of respects. Most statistics packages (like SPSS or SAS base) have some but not all of these algorithms. This is nothing new; it is essentially econometrics and statistics. This is key.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Have a new statistic that shows the opportunity is growing faster than ever? This kind of content shows your prospects that you’ve done the research and that you know the industry inside and out. Highlight new industry research. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Cascading detail for sales enablement

B2B Marketing Confidential

Reps selling into complex organizations need to be enabled with at least three levels of detail--one for the business lead, one for his or her researchers / support in the deal, and one for the technical folks that will actually be doing the implementation. For example, Microsoft seems really good at selling into the implementers, but not so good with the decision makers and researchers.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. The Ultimate List: 100+ Facebook Statistics [Infographics] , June 24, 2010. June 2010.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Fortunately, certain tools are free and user-friendly. I use Google Analytics and Sitemeter, and advise my clients to do the same. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. Recommended Resources from B2B Marketing Experts. Blogs. Books.

Attempt at Categorizing Technology for Managing the B2B Pipeline

B2B Marketing Confidential

Updates since original post in red. I’ve been trying to categorize all the technology that’s available out for B2B marketers into neat buckets. I’m sure Forrester and Gartner have done much better jobs at this than I have, but their reports cost money. Latest update: 11-29-06. Please comment to point out companies I’ve missed. Informatica is still the Cadillac.