Forrester Google Lead Statistics White Paper 
KEO Marketing
MARCH 30, 2017
When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Source: Forrester Research).
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Beyond cold, these leads may frozen solid.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
AUGUST 3, 2010
Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.
Webbiquity
DECEMBER 11, 2013
The number of Google searches for the phrase have increased 400% since January 2011. “If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling.
Ambal's Amusings
OCTOBER 15, 2009
Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals. Get Customers.
Marketing Insider Group
SEPTEMBER 14, 2020
A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. 79% of B2B buyers share white papers with their coworkers. We did the best we could.
Single Grain
MARCH 9, 2021
In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.
Expert insights. Personalized for you.
48 
Let's personalize your content