Remove gatekeeper
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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Sales teams aren’t information gatekeepers anymore. Gatekeeping information and publishing content for its own sake don’t do you any favors. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. 42% hold managerial positions. 21% have vice president or C-level roles.

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How UserGems Increased Win Rates by 31% With Paid Media Multithreading

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A great way to do that is with multithreading through paid media, which Isaac Ware , Director of Demand Generation at UserGems, covered in his DEMAND session earlier this year. But first: what’s multithreading through paid media? Multithreading through paid media uses ads to speed up—and close—more deals.