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The Future of the Modern Revenue Engine: A Recap of OpsStars 2021

LeanData

Forget the Sales stack or the MarTech stack, said Craig Rosenberg , distinguished analyst, VP at Gartner, in his presentation, “Powering the Revenue Engine: The 2022 Revenue Tech Stack.” Each session of OpsStars, including the sessions and workshops mentioned above, are available for viewing on demand. Make Way for the RevTech Stack.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. As fintech continues to permeate the banking industry, these technology vendors need access to data and insights around how their solutions will impact financial institutions.

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Marketing in a New World (Part 5 of 5)

Bluetext

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.

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Marketing in a New World (Part 5 of 5)

Bluetext

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.

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3 Steps for Selecting the Right CMS for Your Website Redesign or Re-platform

Bluetext

We recommend conducting workshops with each user group. The workshops will result in pages and pages of notes, which should be consolidated into a set of functional requirements. Of course, gathering large groups of people for workshops is easier said than done! Personalization Capabilities.

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Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%