B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. That’s where things start to break down, and the gap between marketers and their audience widens. Marketers have already cracked the code on channel attribution. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

B2B Marketing Directions

FEBRUARY 10, 2019

The widespread interest in measuring marketing performance indicates that the demand for performance measurement software is poised to grow substantially. In a September 2018 report , Forrester Research said that marketers spent about $1.09 The newest and most sophisticated method is unified marketing measurement (UMM).

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Marketing Insider Group

DECEMBER 22, 2011

#SM #marketing. Studies show social media a long way from integrated into the marketing mix. marketing #SM. RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. So sayeth Gartner. yourfrontstep. Kali@YourFrontstep. link] via @ eddiereeves.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

NOVEMBER 16, 2012

Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40