Cost per Lead Forrester Gartner Marketing Mix 
ANNUITAS
DECEMBER 11, 2023
Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.
B2B Marketing Zone Posts
MAY 3, 2010
. - B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.
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