How Are CRM and Marketing Automation Different?
LeadSloth
NOVEMBER 16, 2009
Forecasting. In my presentation I tried to shed some light on the strong points of either system. For CRM, I focused on Salesforce.com. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Opportunity creation. Call logging. Individual emails. Products & Pricing. Document library. Contracts.
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