Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. How do you translate something like the metrics you suggest for Blogger Relations into leads? Mentions, comments, etc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Sprout Social

MARCH 15, 2022

Now, word of mouth can travel in the blink of an eye. Social media is the world’s largest focus group. This might include experts in public relations, investor relations, customer care, sales, etc. Unforeseen events can put local businesses at the center of national conversations. Listening data.

Work Management 119

Work Management Marketing Management Brand Identity Branding 119

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

JULY 2, 2020

Arriving on this dollar amount requires consideration of multiple pricing strategies, analysis of similarly priced products in your market, and insights from consumers through surveys and focus groups. Public relations and working with affiliates and/or influencers. Other Elements.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28