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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Image source: Twitter.

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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Can public relations help make it go mainstream ? Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.

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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Manage brand health during a public relations crisis. What power!

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How to measure 5 popular social media channels

Online Marketing Institute

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. What was your traffic pre- and post-outreach? Twitter Twitter is a social media darling for any product launch, service or business. How many comments did these posts receive? Mentions, comments, etc.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.