Launch Marketing

NOVEMBER 18, 2020

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Launching a new product or service?

Focus Group 71

Focus Group Psychographics Marketing Proposals Opinions 71

ClearVoice

MAY 29, 2023

Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research? Image via Wikipedia.

Research 100

Research Psychographics Buyer Personas Marketing Management 100