The Customer

AUGUST 17, 2020

If you hear it in a focus group, it’s too late. Oh, and they’re “elusive” because today most brand buying and loyalty decisions and expectations are more emotional than rational and grow at about 25% a year! The output identifies four category-specific, path-to-purchase behavioral loyalty drivers for a category-specific Ideal.

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

Buzz Marketing for Technology

MARCH 20, 2013

It’s been shown when degree of environmental concern and other demographic factors remain constant, luxury and mid-priced hotel customers show, on average, a higher willingness to pay a premium for the green initiatives than economy hotel customers. No matter how much merchandise you have, your customers will be targeted appropriately.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Martech Advisor

DECEMBER 16, 2019

Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. Involve focus groups to double down on the reverse engineering process. Competing on features and pricing is a long and tedious battle. If something seems off, fix it.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68